Mission, Operating Philosophy & Vision Statements

Company Mission:

The Norwex Mission is to improve human life by radically reducing the use of chemicals in personal care and cleaning.

This Company Mission Statement is the core of our business. We believe this is also the way of the future.

Consumer Product Safety Commission tells us that of the chemicals commonly found in homes, "150 have been linked to allergies, birth defects, cancer and psychological abnormalities."

Operating Philisophy:

1. To Empower our sales consultants to achieve their personal and financial goals and dreams through superior products, training, and ongoing coaching and support.
    
2. To Help our customers reduce the use of chemicals in both cleaning and personal care.
    
3. To stand behind all our products with a guarantee that promises and delivers Total Customer Satisfaction.
   
4. To build an organization where people are encouraged to continually expand their capacity to create the results they truly desire.

Vision Statement:

Norwex Enviro Products will be a growth orientated, customer focused marketing company!

Founding of Microfiber

In 1994, still in the pioneering days of a new product named microfiber, a cleaning company in Dal, Norway received a sample of a new cleaning product to use in their day to day cleaning. They soon realized the enormous potential that this new product could have on today's cleaning methods. Soon thereafter, the Norwegian operating company went into business selling, marketing and further developing microfiber as a material used in modern cleaning products. The ideology was then, as it is now, to produce a more efficient cleaning product where only water needs to be added to the cleaning cloth or mop. This led to a decrease in the use of chemicals and other non-biodegradable detergents. To maintain a cleaner and healthier environment is still a part of the Norwex philosophy today.

The History of Norwex